The 300 Reps Rule for Content Creators

As it has been said a lot, you should try to get to your first 100 reps as soon as possible. However I want to expand that philosophy a bit, as I think you really start to get good after 300 reps.

That’s when the posts really start to accumulate, your skills improve drastically, and you have had enough history for platforms to know.

While you can somewhat do it faster, it is more about you and your skills in particular.

After your first 100 reps, you’ll have enough bandwidth to start the next content type as well. Then you can do both alongside. 200 reps with your first, when you hit 100 reps with the second. Then you can start the 3rd, and so forth.

Don't Delete—Your Content History Matters

This is just something important I wanted to quickly share. I cannot wrap my head around people deleting their own content.

It does not matter if your previous niche encompassed your last 100 videos, and now you’re switching. Who cares? The SEO is not going to change that much if you delete and restart. Meaning you are only shooting yourself in the foot.

Every piece of content or micro-content is a doorway to your content ecosystem. If you delete your post, or even unlist it, then it closes that doorway forever.

Master Every Format: Keys to Content Growth

Before I start getting into more strategies and tools in these upcoming posts here on the Content Polymath. I have been really driving home the fact that you need to improve your skills as quickly as possible. Sustainably.

If you are interested in those upcoming posts, then I encourage you to subscribe!

2026 Update:

While 300 posts should be your goal, it shouldn't be the end all be all. Someone even told me I was wrong to my face, but at the same time wouldn't let me explain.

It is about quantifying your growth as a creator, like a leveling system, and through that you can improve.

Point blank your content is not going to be that good for your first 100 reps. That is almost a given, and to be honest you don't really want it to be. If you chase that perfectionism, then you are going to waste time. You learn from quantity, and not much from quality. Meaning even your best video at #50 could be worse than your worst at #150 or #350. Your top skill at the start, is below average later on.

Many people realize this and they delete their content, but then you lose that history. Not only do your super fans WANT to see that old stuff, but each piece of content is still working for you. Even if it's only 1% helpful, that 1% adds up.

Try to get to 100 reps as soon as you can without burning out, then have a goal for 300 reps. Then from there figure out what you want to do next. Is it another content type? Another niche? etc.

Good luck!